Anyone who is in the process of building up their online domain knows the importance of those five-star reviews. If you don’t then you have come to the right place, as we have put together a guide as to why you need them, how to get them and why it benefits you!
Why do I need five-star reviews?
The truth of the matter is that you need all reviews – the good, the bad and the ugly. According to a recent study by Getapp, consumers actually tend to buy products with a 4.2-4.5 star average. Why? Because too many five star reviews makes it look like your product or service is too good to be true. If you want consumers to believe that your product is as good as it says it is, then anything upwards of four stars is doing you a favour.
That doesn’t mean you should be turning down those five star reviews…it just means that having the odd bad review in there not only makes you more plausible, but it also shows potential customers that you are an honest trader and therefore helps build trust in your brand.
How do I get those reviews?
You can drive for reviews by composing email lists of your customers and mailing them to ask for a review. Keep in mind that if you harass them with it they are likely to turn on you and give one star in the end, so don’t be forceful. Instead, have a simple rating system after a customer has bought something from you, or been on your page for a certain amount of time. You can make your review format as simple as a star rating and one or two questions or even just a blank comments section with an invitation to write any thoughts.
Consider brand ambassadors or brand reps
Lastly, to drive your own five star reviews, take a closer look at the companies who are doing it successfully. Tripadvisor uses a comments section that is constantly populated with messages – and all from prompting people when they check in at that location.
Reebok is another company that do it very well, when it came to introducing their Floatrider shoe with no experience whatsoever in the running shoe department, they managed to use influencer marketing to collate reviews from experts in the running shoe sales field. They sent their product to 1,200 industry figureheads to sample for free, and were rewarded with a good range of feedback and advertising that helped make their new running shoe their fourth best selling shoe ever.
So the next time you are streamlining your online sales and marketing departments, it might pay to invest in a little influencer marketing of your own!