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A new look for Vesta

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We’re happy to introduce you to our updated identity. Along with our altered name, we’ve also changed our logo and freshened up our brand colors. A name with a funny little history … We’re named after the brightest asteroid in the sky, the VESTA asteroid. After an earnest joke uttered from one of the founders […]

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The Jasper PIM Lite system: Making data management easy

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A ‘Product Information Management system’ or commonly called a PIM is a centralized platform to easily manage, improve and publish products to major distribution channels such as your website or Amazon or for simplifying catalogue creation. It automates and makes simple the tasks currently slowing many businesses down with time-consuming manual processes. A powerful tool […]

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Product Development and Market Introduction

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New world Product Development Any and every business needs something to sell; and if that something is a physical product then it is subject to the laws of the Product Life Cycle. Product Development and Market Introduction are the first two steps towards getting your product on the market – but since we live in […]

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Product Life Cycle Management

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Product Life Cycle Management All businesses need to provide something that the customer wants. When that something is a physical product (as opposed to services offered) then that product needs to go through a life cycle. Product Life Cycle (or PLC) refers to the length of time that the product is viable for, and can […]

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Where is E-Commerce Going?

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E-commerce is constantly changing; in fact, that is the only aspect of e-commerce that stays the same. Customers want the latest, best, and most convenient, all at the click of a button. Is it possible that brick and mortar stores will go along the wayside? Or will it continue to keep up with e-commerce, continuing […]

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Up-selling Through Your Online Store

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Congratulations! Your customer is on your online store, making a purchase, completing the final transactions. So you’re happy with that, right? I didn’t think so. Your primary purpose as a business owner is to sell as much quality product to each customer on each transaction. There may be some work on your part on the […]

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Do you need to “go online”?

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In our last blog we talked about how we, as consumers, are doing so many  digital transactions and  doing research online. But does this apply to your business? We are living in an age of digital transformation – whether we like it or not. As business owners we need to scramble to keep up, to […]