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What makes good product data?

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What is Product Data? Product data is the information you keep about each and every product you sell. It helps you to distinguish between two products that sit next to each other on the shelves. In the world of eCommerce it is everything you and your customer need to know to make sure they are […]

Case Study - Retail

Timber! How collaboration powers industry disruption

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Trans-Tasman vendor collaboration enables pure-play online hardware retailer… When Justin Newman from VTH in Sydney was approached by a disruptor who wanted to revolutionise the building supplies market in Australia with a digital business model, he immediately recognised that success depended on the best available technology solutions. For this he called in New Zealand’s First […]

Case Study - Partner

Vesta and VTH – working together to make online easy

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Virtual Timber and Hardware (VTH) offer complete digital solutions for Timber and Hardware industry. VTH work with brick and mortar stores to establish an online presence and help them to maximize revenue and market presence gains online. From data management to eCommerce store creation right through to providing in store technologies such as digital kiosks. […]

Case Study - Retail

HBT Product Directory – all access catalogue for members

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Hardware & Building Traders (HBT) is a buying group created for independent timber, hardware, garden and building supplies retailers. With over 650 members HBT focus on supporting and collaborating with them to keep the independent market going strong in Australia. HBT are focused on building membership and creating relationships with suppliers to drive better deals […]

Blog

Product Descriptions – Your New Salesperson

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Online store owners and eCommerce managers often ask about the best ways display and describe their products. Product descriptions are a sticking point for lots of people, we get it, they can be time consuming and often require a lot of work. But, they are a huge factor is what turns a casual browser into […]

Blog

Three Proven Steps For Customer Acquisition

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In a world full of Google, Facebook, and YouTube ads. Of constant noise, cat videos, and pop-ups, it’s a wonder anything ever gets done online. Yet now, more than ever, people are online shopping. The question then turns to Customer Acquisition, or, more simply, getting new customers. It’s not as simple as it once was. […]

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How Important is the Search Bar?

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There’s one thing almost all eCommerce sites have, and often it is the one thing most eCommerce sites ignore. It’s the thing  your “ready to buy” customers will look for first, and yet a recent study by the Beymard Institute showed that even among top websites huge mistakes are being made. That small feature? The […]