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Automation – Minimizing Manual Processes

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There is no doubt that our world is moving faster and becoming more efficient with each passing day.  We all have computers in our pockets, and we don’t go a day without being directly affected by the astounding leaps of technology that have taken place over the last few decades. Daily activities are becoming less […]

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The final piece of the product data puzzle

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Let’s wrap good product data up We’re finishing off our series of articles about creating good product data with some thoughts on quality images and finally completeness of data. Quality images We already know that our product descriptions need to be clear and concise as well as relatable and kept up to date. But images […]

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Getting more out of your data

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We know that our data has to be “good” to be useful, so let’s have a look at a couple more ways to improve data quality and get more out of your data for your business. The points we talk about in this series of articles don’t just relate to data for online stores, they […]

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What makes good product data?

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What is Product Data? Product data is the information you keep about each and every product you sell. It helps you to distinguish between two products that sit next to each other on the shelves. In the world of eCommerce it is everything you and your customer need to know to make sure they are […]

Case Study - Retail

Timber! How collaboration powers industry disruption

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Trans-Tasman vendor collaboration enables pure-play online hardware retailer… When Justin Newman from VTH in Sydney was approached by a disruptor who wanted to revolutionise the building supplies market in Australia with a digital business model, he immediately recognised that success depended on the best available technology solutions. For this he called in New Zealand’s First […]

Case Study - Partner

Vesta and VTH – working together to make online easy

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Virtual Timber and Hardware (VTH) offer complete digital solutions for Timber and Hardware industry. VTH work with brick and mortar stores to establish an online presence and help them to maximize revenue and market presence gains online. From data management to eCommerce store creation right through to providing in store technologies such as digital kiosks. […]

Case Study - Retail

HBT Product Directory – all access catalogue for members

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Hardware & Building Traders (HBT) is a buying group created for independent timber, hardware, garden and building supplies retailers. With over 650 members HBT focus on supporting and collaborating with them to keep the independent market going strong in Australia. HBT are focused on building membership and creating relationships with suppliers to drive better deals […]

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Product Descriptions – Your New Salesperson

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Online store owners and eCommerce managers often ask about the best ways display and describe their products. Product descriptions are a sticking point for lots of people, we get it, they can be time consuming and often require a lot of work. But, they are a huge factor is what turns a casual browser into […]

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Three Proven Steps For Customer Acquisition

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In a world full of Google, Facebook, and YouTube ads. Of constant noise, cat videos, and pop-ups, it’s a wonder anything ever gets done online. Yet now, more than ever, people are online shopping. The question then turns to Customer Acquisition, or, more simply, getting new customers. It’s not as simple as it once was. […]