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Digital transformation – the new average consumer

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We are living in an age of digital transformation – whether we like it or not. As business owners we need to scramble to keep up, to examine these constantly changing trends and to define how we can improve our services to better match the modern online consumer and their ideas of “easy shopping”. Shopping […]

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How to get those 5 star reviews

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Anyone who is in the process of building up their online domain knows the importance of those five-star reviews. If you don’t then you have come to the right place, as we have put together a guide as to why you need them, how to get them and why it benefits you! Why do I […]

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Using Product Data to Improve Customer Relationships

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Data has become an increasingly-important part of every-day marketing. Information is constantly gathered about a company’s performance, the customers’ preferences, and the trends of the particular industry. This information is invaluable in assisting companies in improving their products and services, marketing strategies, and customer service goals. Using your own data to better connect with customers […]

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Using Product Data to Understand your Customer

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If you are a business selling online, there are large benefits to understanding your customer and how they operate on your site. Collecting data that analyses your customers’ behaviour as they enter, navigate through and exit your site is essential to thrive. There are plenty of tools that can help with this, Google Analytics being […]

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Webrooming – digital window shopping

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Webrooming is a new concept that online shopping has introduced into the retail sector. Webrooming is the concept of window shopping in the comfort of your own home, via a digital device. Before the introduction of the World Wide Web, retail marketing was led by the principles of the 4 P’s: Product Price Place Promotion […]

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The Cloud – Moving Data Storage Online

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The word “cloud” has come to mean more than a mass in the atmosphere. Since the turn of the decade, more and more businesses have adopted cloud solutions like cloud computing and cloud storage. A lot has been said about The Cloud and the promise it holds for this digital era.   What is the […]

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Automation – Minimizing Manual Processes

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There is no doubt that our world is moving faster and becoming more efficient with each passing day.  We all have computers in our pockets, and we don’t go a day without being directly affected by the astounding leaps of technology that have taken place over the last few decades. Daily activities are becoming less […]

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The final piece of the product data puzzle

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Let’s wrap good product data up We’re finishing off our series of articles about creating good product data with some thoughts on quality images and finally completeness of data. Quality images We already know that our product descriptions need to be clear and concise as well as relatable and kept up to date. But images […]

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Getting more out of your data

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We know that our data has to be “good” to be useful, so let’s have a look at a couple more ways to improve data quality and get more out of your data for your business. The points we talk about in this series of articles don’t just relate to data for online stores, they […]