A world leading, technology driven Supermill Red Stag is a world leader in the production of softwood construction lumber. They run a Supermill producing 550 thousand cubic metres of high-quality timber per year. Red Stag demonstrates strong commitment to stay at the forefront of technological advancement within the Timber industry in all they do.
Toolware is NZ’s largest wholesale distributor of quality trade tools, operating for over 50 years. They are well recognised as leaders in the market with some of the best hand tool brands in the trade. Toolware has a range of around 7,000 products which they supply to 2,000 retailers. With such a wide product range, updates, deletions and new product introductions are frequent.
Use tech to embrace Maturity and Decline All manufacturers have at one product in the works, what happens when your key product is no longer flavour of the month? Sales start to decline, the product has reached it’s peak and you’re suddenly in a phase of maintenance and massaging the last few drops out of […]
Making your product go further All businesses have to provide something or there would be nothing for them to trade. When that something is a product as opposed to a service then we can expect it to be subject to the normal rules of the Product Life Cycle. It has five stages, of which Growth […]
New world Product Development Any and every business needs something to sell; and if that something is a physical product then it is subject to the laws of the Product Life Cycle. Product Development and Market Introduction are the first two steps towards getting your product on the market – but since we live in […]
Product Life Cycle Management All businesses need to provide something that the customer wants. When that something is a physical product (as opposed to services offered) then that product needs to go through a life cycle. Product Life Cycle (or PLC) refers to the length of time that the product is viable for, and can […]
E-commerce is constantly changing; in fact, that is the only aspect of e-commerce that stays the same. Customers want the latest, best, and most convenient, all at the click of a button. Is it possible that brick and mortar stores will go along the wayside? Or will it continue to keep up with e-commerce, continuing […]
Congratulations! Your customer is on your online store, making a purchase, completing the final transactions. So you’re happy with that, right? I didn’t think so. Your primary purpose as a business owner is to sell as much quality product to each customer on each transaction. There may be some work on your part on the […]
In our last blog we talked about how we, as consumers, are doing so many digital transactions and doing research online. But does this apply to your business? We are living in an age of digital transformation – whether we like it or not. As business owners we need to scramble to keep up, to […]
Since the modern world has become a digital plethora of choices and online services (including shopping), with information everywhere and any product that can be bought available through the internet- you really should be getting in on the action. Why are people buying online? Surprisingly, it is estimated that around 80% of everything online is […]