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Webrooming – digital window shopping

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Webrooming is a new concept that online shopping has introduced into the retail sector. Webrooming is the concept of window shopping in the comfort of your own home, via a digital device. Before the introduction of the World Wide Web, retail marketing was led by the principles of the 4 P’s: Product Price Place Promotion […]

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The Cloud – Moving Data Storage Online

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The word “cloud” has come to mean more than a mass in the atmosphere. Since the turn of the decade, more and more businesses have adopted cloud solutions like cloud computing and cloud storage. A lot has been said about The Cloud and the promise it holds for this digital era.   What is the […]